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"Developing A Framework For Multi Channel Strategies . An Analysis Of Cases ..."
Stefan Klein, Claas Müller-Lankenau, Kai Wehmeyer (2004)
- Stefan Klein, Claas Müller-Lankenau, Kai Wehmeyer:
Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry. Bled eConference 2004: 9
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