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"Gamified Ads: Bridging the Gap Between User Enjoyment and the ..."
Vladislav Hnatovskiy et al. (2019)
- Vladislav Hnatovskiy, Maximilian Altmeyer, Pascal Lessel, Kathrin Dernbecher, Marc Schubhan, Antonio Krüger:
Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads. CHI Extended Abstracts 2019
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