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"Realization Approaches of Customer Relationship Management - A Design ..."

Anke Gericke, Tobias Bucher (2010)

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DOI: 10.1007/978-3-642-13335-0_24

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-26

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Anke Gericke, Tobias Bucher:
Realization Approaches of Customer Relationship Management - A Design Science Research Contribution to Support the Construction of Situational CRM Artifacts. DESRIST 2010: 349-364

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