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"Why Should I Do It Myself? Hedonic and Utilitarian Motivations of ..."
Alexandra Cetto, Julia Klier, Mathias Klier (2015)
- Alexandra Cetto, Julia Klier, Mathias Klier:
Why Should I Do It Myself? Hedonic and Utilitarian Motivations of Customers' Intention to Use Self-service Technologies. ECIS 2015
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