"Implementing mass customisation strategy to enhance customer value - ..."

Marko Mäkipää, Jaakko Riihimaa, Mikko J. Ruohonen (2004)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Marko Mäkipää, Jaakko Riihimaa, Mikko J. Ruohonen:
Implementing mass customisation strategy to enhance customer value - findings from e-business research of Finnish metal and electronics companies. ECIS 2004: 1134-1141

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