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"A Business Strategy Approach to Managing Experiences."

Irma Becerra-Fernandez (2002)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-07-04

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  - electronic edition @ gi.de (open access)
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  dblp key:
  - conf/em/Becerra-Fernandez02
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  - https://dblp.org/rec/conf/em/Becerra-Fernandez02
Irma Becerra-Fernandez:
A Business Strategy Approach to Managing Experiences. German Workshop on Experience Management 2002: 107-115

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