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"Use of Problematic Integration Theory in Destination Online Promotional ..."

Jee-Hee Han, Juline E. Mills (2005)

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DOI: 10.1007/3-211-27283-6_23

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Jee-Hee Han, Juline E. Mills:
Use of Problematic Integration Theory in Destination Online Promotional Activities: The Case of Australia.com in the United States Market. ENTER 2005: 249-260

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