"The Influence of Context on Value Proposition Co-creation of Online ..."

Fan Yuan, Yufang Jin, Dahai Dong (2021)

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DOI: 10.5220/0010417200150022

access: closed

type: Conference or Workshop Paper

metadata version: 2021-05-28

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Fan Yuan, Yufang Jin, Dahai Dong:
The Influence of Context on Value Proposition Co-creation of Online Shopping Platform in China. FEMIB 2021: 15-22

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