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"Social Media Conversations: When Consumers Do Not React Positively to ..."

Andria Andriuzzi, Géraldine Michel (2019)

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DOI: 10.1007/978-3-030-21905-5_21

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-12

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Andria Andriuzzi, Géraldine Michel:
Social Media Conversations: When Consumers Do Not React Positively to Brands' Kindness to Others. HCI (14) 2019: 268-278

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