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"The Effect of Influencer Persona on Consumer Decision-Making Towards ..."
Haoyu Chen, Jifan Ren (2022)
- Haoyu Chen, Jifan Ren:
The Effect of Influencer Persona on Consumer Decision-Making Towards Short-Form Video Ads - From the Angle of Narrative Persuasion. HCI (36) 2022: 223-234
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