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"How Do Consumers Behave in Social Commerce? An Investigation Through ..."
Qican Gu, Qiqi Jiang, Hongwei Wang (2016)
- Qican Gu, Qiqi Jiang, Hongwei Wang:
How Do Consumers Behave in Social Commerce? An Investigation Through Clickstream Data. HCI (21) 2016: 189-197
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