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"First Impressions with Websites: The Effect of the Familiarity and ..."

Paul Benjamin Lowry, Tom L. Roberts, Trevor Higbee (2007)

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DOI: 10.1007/978-3-540-73111-5_9

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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  - conf/hci/LowryRH07
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Paul Benjamin Lowry, Tom L. Roberts, Trevor Higbee:
First Impressions with Websites: The Effect of the Familiarity and Credibility of Corporate Logos on Perceived Consumer Swift Trust of Websites. HCI (4) 2007: 77-85

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