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"User Experience Testing vs. Marketing Experts - Can Empirical Research ..."
Christina Miclau et al. (2020)
- Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber
, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller:
User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing? HCI (24) 2020: 426-444
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