"Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era."

Timm F. Trefzger et al. (2016)

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DOI: 10.1007/978-3-319-39910-2_43

access: closed

type: Conference or Workshop Paper

metadata version: 2017-06-15

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  - conf/hci/TrefzgerBSV16
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Timm F. Trefzger, Christian V. Baccarella, Christian W. Scheiner, Kai-Ingo Voigt:
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era. HCI (12) 2016: 461-471

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