"Demystifying the Privacy-Personalization Paradox: The Mediating Role of ..."

Guohua Wu, Lei Xu (2023)

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DOI: 10.1007/978-3-031-48057-7_30

access: closed

type: Conference or Workshop Paper

metadata version: 2024-01-10

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Guohua Wu, Lei Xu:
Demystifying the Privacy-Personalization Paradox: The Mediating Role of Online Trust in Websites/Apps with Personalized Ads and Attitude Towards Online Personalized Advertising. HCI (53) 2023: 480-491

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