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"Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action."
Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang (2010)
- Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang:
Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action. HICSS 2010: 1-9
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