"The Influence of Online Brand Community Characteristics on Community ..."

Heehyoung Jang, Ilsang Ko, Joon Koh (2007)

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DOI: 10.1109/HICSS.2007.544

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Heehyoung Jang, Ilsang Ko, Joon Koh:
The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty. HICSS 2007: 154

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