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"The Effect of Group-Buy Social Commerce and Coupon on Satisfaction and ..."
Heeyoung Jang, Ilsang Ko, Jaehyung Kim (2013)
- Heeyoung Jang, Ilsang Ko, Jaehyung Kim:
The Effect of Group-Buy Social Commerce and Coupon on Satisfaction and Continuance Intention - Focusing on the Expectation Confirmation Model (ECM). HICSS 2013: 2938-2948
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