"An Exploratory Study for Perceived Advertising Value in the Relationship ..."

Ilsang Ko, Xiaolong Wei, Nan An (2019)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/KoWA19
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  - https://dblp.org/rec/conf/hicss/KoWA19
Ilsang Ko, Xiaolong Wei, Nan An:
An Exploratory Study for Perceived Advertising Value in the Relationship Between Irritation and Advertising Avoidance on the Mobile Social Platforms. HICSS 2019: 1-10

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