"Cross-Channel Integration and Customer Retention in Omnichannel Retailing: ..."

Ruizhi Li et al. (2019)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/LiLLH19
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/LiLLH19
Ruizhi Li, Yang Li, Hefu Liu, Qian Huang:
Cross-Channel Integration and Customer Retention in Omnichannel Retailing: The Role of Retailer Image and Alternative Attractiveness. HICSS 2019: 1-10

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