"Understanding the Antecedents of Consumer Brand Engagement by Managing ..."

Kuan-Yu Lin et al. (2020)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/LinHWL20
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/LinHWL20
Kuan-Yu Lin, Travis K. Huang, Yi-Ting Wang, Yung-Hao Liao:
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media. HICSS 2020: 1-10

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