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"In-Store Gamification: Testing a Location-Based Treasure Hunt App in a ..."
Marcus Olsson et al. (2016)
- Marcus Olsson, Johan Högberg
, Erik Wästlund, Anders Gustafsson
:
In-Store Gamification: Testing a Location-Based Treasure Hunt App in a Real Retailing Environment. HICSS 2016: 1634-1641
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