"Antecedents to Consumers' Acceptance of Mobile Advertisements - A ..."

Risto Rajala, Mika Westerlund (2010)

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DOI: 10.1109/HICSS.2010.64

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Risto Rajala, Mika Westerlund:
Antecedents to Consumers' Acceptance of Mobile Advertisements - A Hierarchical Construct PLS Structural Equation Model. HICSS 2010: 1-10

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