"Buzz vs. Sales: Big Social Data Analytics of Style Icon Campaigns and ..."

Desiree Christina Komtesse af Rosenborg et al. (2017)

> Home

Details and statistics

DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

- view
  - electronic edition via handle.net (open access)
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/hicss/RosenborgBNRMHV17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/hicss/RosenborgBNRMHV17
Desiree Christina Komtesse af Rosenborg, Ida Buhl-Andersen, Line Bygvrå Nilsson, Mark Philip Rebild, Raghava Rao Mukkamala, Abid Hussain, Ravi Vatrapu:
Buzz vs. Sales: Big Social Data Analytics of Style Icon Campaigns and Fashion Designer Collaborations on H&M's Facebook Page. HICSS 2017: 1-10

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.