"Content is King? The Effectiveness of Message Content, Personalization, ..."

Rabea Schrage, Marco Hubert, Marc Linzmajer (2019)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/SchrageHL19
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/SchrageHL19
Rabea Schrage, Marco Hubert, Marc Linzmajer:
Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. HICSS 2019: 1-10

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