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"Assimilation of Mobile Marketing in Organisations."
Katarina Stanoevska-Slabeva et al. (2017)
- Katarina Stanoevska-Slabeva, Vera Lenz-Kesekamp, Thomas Wozniak, Dorothea Schaffner:
Assimilation of Mobile Marketing in Organisations. HICSS 2017: 1-10
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