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"Unraveling the Role of Social Media Influencers' Characteristics in ..."

Kiseol Yang, Elisha Menchaca, Brenda Esquivel Lizarraga (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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  dblp key:
  - conf/hicss/YangML24
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/YangML24
Kiseol Yang, Elisha Menchaca, Brenda Esquivel Lizarraga:
Unraveling the Role of Social Media Influencers' Characteristics in Increasing Consumer CSR Engagement: A Perspective from Social Learning Theory. HICSS 2024: 2816-2823

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