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"Securing Target Consumers and Markets through Developing Mission ..."
Lee Won Park et al. (2016)
- Lee Won Park, Byeongkwan Kang, Myeong-in Choi, Seonki Jeon, Keonhee Cho, Hangbae Chang, Sehyun Park:
Securing Target Consumers and Markets through Developing Mission Statements: An Analysis of Company Mission Statements. HPCC/SmartCity/DSS 2016: 1536-1537
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