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"Using Online Controlled Experiments to Examine Authority Effects on User ..."
Kwan Hui Lim et al. (2016)
- Kwan Hui Lim, Ee-Peng Lim
, Binyan Jiang
, Palakorn Achananuparp
:
Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns. HT 2016: 255-260

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