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"A Comparison of Target Customers in Asian Online Game Markets: Marketing ..."

Sang-Chul Lee, Jae-Young Moon, Yung Ho Suh (2006)

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DOI: 10.1007/11840930_94

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-26

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Sang-Chul Lee, Jae-Young Moon, Yung Ho Suh:
A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM. ICANN (2) 2006: 904-912

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