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"Formulating a marketing strategy of SME through a combination of 9Ps of ..."

M. Mujiya Ulkhaq et al. (2018)

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DOI: 10.1145/3226116.3226136

access: closed

type: Conference or Workshop Paper

metadata version: 2024-07-06

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M. Mujiya Ulkhaq, Wismar R. Wijayanti, Wini R. Dewi, Adhie Prayogo, Finiesa S. Aulia, Annisa A. Utami, Anita Mustikasari:
Formulating a marketing strategy of SME through a combination of 9Ps of marketing mix and Porter's five forces: a case study. ICBDT 2018: 109-114

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