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"Influential Factors Shaping Purchase Intentions Among Malaysian Generation ..."
Jia Jia Sim et al. (2024)
- Jia Jia Sim, Yoke Teng Saw, Ley Hui Tin, Siu Hong Loh:

Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions. ICCSCE 2024: 129-134

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