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"The Effects of Perceived Marketing Ethics and Trust of B2C Dealers on ..."

Zhenquan Sha, Qinhu Ji, Penghui Wu (2010)

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DOI: 10.1109/ICEE.2010.1209

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  dblp key:
  - conf/icee/ShaJW10
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  - https://dblp.org/rec/conf/icee/ShaJW10
Zhenquan Sha, Qinhu Ji, Penghui Wu:
The Effects of Perceived Marketing Ethics and Trust of B2C Dealers on Online Consumers' Intention of Word-of-Mouth: An Exploratory Research. ICEE 2010: 4812-4816

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