"The Use of Celebrity Endorsement in Social Media Advertising and its ..."

Lina Shouman (2020)

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DOI: 10.1145/3409929.3409930

access: closed

type: Conference or Workshop Paper

metadata version: 2023-08-06

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Lina Shouman:
The Use of Celebrity Endorsement in Social Media Advertising and its Impact on Online Consumers' Behavior: the Lebanese Scenario. ICEEG 2020: 1-6

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