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"The Future of Data-driven Personas: A Marriage of Online Analytics Numbers ..."
Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen (2019)
- Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen:
The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes. ICEIS (1) 2019: 608-615
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