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"Outlining a New Approach to Study Mobile Marketing: Relevancy as a Primary ..."

Claudio Schapsis, Larry Chiagouris (2019)

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DOI: 10.1145/3332324.3332326

access: closed

type: Conference or Workshop Paper

metadata version: 2024-04-27

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Claudio Schapsis, Larry Chiagouris:
Outlining a New Approach to Study Mobile Marketing: Relevancy as a Primary Mediating Construct to Understand Mobile Advertising Effectiveness. ICEMC 2019: 17-24

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