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"The influence of brand cultural marketing on consumers' willingness to ..."
Guihang Guo, Ying Li, Chuqiao Zhong (2022)
- Guihang Guo, Ying Li, Chuqiao Zhong:
The influence of brand cultural marketing on consumers' willingness to participate in value co-creation. ICEME 2022: 110-115
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