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"Factors Influencing Purchase Intention of Private Label Products: The Case ..."

Dany C. Coelho, Raquel F. Ch. Meneses, Maria do Rosário Alves Moreira (2013)

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DOI: 10.1007/978-3-642-36356-6_25

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-02

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Dany C. Coelho, Raquel F. Ch. Meneses, Maria do Rosário Alves Moreira:
Factors Influencing Purchase Intention of Private Label Products: The Case of Smartphones. IESS 2013: 313-321

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