"Research on the impact of promotional activities and relationship ..."

Shu-Che Chi, Cheng-Ying Chang, Cheng-Yi Chang (2021)

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DOI: 10.1145/3494583.3494594

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-09

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Shu-Che Chi, Cheng-Ying Chang, Cheng-Yi Chang:
Research on the impact of promotional activities and relationship commitments on customer participation from the perspective of consumers. ICIBE 2021: 259-264

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