"The Role of Social Media Marketing in Mediating Emotional Appeal and ..."

Kusumah Arif Prihatna et al. (2024)

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DOI: 10.1109/ICIMTECH63123.2024.10780903

access: closed

type: Conference or Workshop Paper

metadata version: 2025-09-06

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Kusumah Arif Prihatna, Dotty Wimpertiwi, Isana Wikrama, Adhi Bawono:
The Role of Social Media Marketing in Mediating Emotional Appeal and Information Usefulness from eWOM on Buying Behavior. ICIMTech 2024: 642-647

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