"Effects of Website Interactivity on Consumer Involvement and Purchase ..."

Wei Siong Chua, Bernard C. Y. Tan, Zhenhui Jiang (2007)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-12-28

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Wei Siong Chua, Bernard C. Y. Tan, Zhenhui Jiang:
Effects of Website Interactivity on Consumer Involvement and Purchase Intention. ICIS 2007: 111

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