"'I could eat a horse': The Impact of Hyperbole on Product Sales on Short ..."

Yutong Han et al. (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Yutong Han, Bowen Yin, Fei Ren, Bin Gu:
'I could eat a horse': The Impact of Hyperbole on Product Sales on Short Video Platforms. ICIS 2023

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