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"Service Augmentation and Customer Satisfaction: An Analysis of Cell Phone ..."
Jiban Khuntia et al. (2012)
- Jiban Khuntia, Sunil Mithas, Ritu Agarwal, Prasanto K. Roy:
Service Augmentation and Customer Satisfaction: An Analysis of Cell Phone Services in Base-of-the-Pyramid Markets. ICIS 2012
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