"Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of ..."

Lih-Bin Oh, Heng Xu (2003)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-12-23

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Lih-Bin Oh, Heng Xu:
Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising. ICIS 2003: 679-691

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