"Achieving More by Paying Less? How Bricks-and-Mortar Retailers Can Benefit ..."

Darius Schlangenotto, Dennis Kundisch, Dominik Gutt (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-12-19

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Darius Schlangenotto, Dennis Kundisch, Dominik Gutt:
Achieving More by Paying Less? How Bricks-and-Mortar Retailers Can Benefit by Bidding Less Aggressively in Paid Search. ICIS 2017

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