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"The Pursuit of Conversion: Effects of Mediating Channels on Product ..."
Hyunji So et al. (2015)
- Hyunji So, Wonseok Oh, Minki Kim, Sung-Hyuk Park:
The Pursuit of Conversion: Effects of Mediating Channels on Product Choices and Purchase Propensities in Social Commerce Platforms. ICIS 2015
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