"A Typology of Online Group Buyers: Using Means-end Structures for Benefit ..."

Lin Xiao, Zixiu Guo, John D'Ambra (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2015-03-24

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Lin Xiao, Zixiu Guo, John D'Ambra:
A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation. ICIS 2014

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