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"Do Consumers Care about Mobile Service Platforms? A Conjoint Analysis on ..."
Shahrokh Nikou, Harry Bouwman, Mark de Reuver (2012)
- Shahrokh Nikou, Harry Bouwman, Mark de Reuver:
Do Consumers Care about Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms. ICMB 2012: 4
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