"Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search ..."

Thore Graepel et al. (2010)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2019-04-03

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  - electronic edition @ icml.cc (open access)
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  dblp key:
  - conf/icml/GraepelCBH10
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  persistent URL:
  - https://dblp.org/rec/conf/icml/GraepelCBH10
Thore Graepel, Joaquin Quiñonero Candela, Thomas Borchert, Ralf Herbrich:
Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine. ICML 2010: 13-20

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