"Understanding the effect of E-marketing (eM) on online consumer buying ..."

Abdul Waheed, Jianhua Yang, Kalsoom Rafique (2017)

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DOI: 10.1145/3034950.3034963

access: closed

type: Conference or Workshop Paper

metadata version: 2025-10-30

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Abdul Waheed, Jianhua Yang, Kalsoom Rafique:
Understanding the effect of E-marketing (eM) on online consumer buying behavior. ICMSS 2017: 163-167

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